2007 BMW X3 Sav seats problems

Turned on heated seat on driver's side. After approximately 2 minutes, felt burning on left side of seat. Turned off the heated seat, turned on the light and the seat was smoking substantially. A small hole was burned through the leather seat (about the size of a dime) and through my pants. I have a small red mark on the top of the back of my leg. The vehicle smells like smoke. Luckily, I was in the driveway when this happened or an accident might have occurred. Very concerning and will likely be a costly repair.

My cars is bought in USA from [link removed] and exported to belarus via lithuania (port of klaipeda). Let me report the following case and ask your assistance. A hole of almost 1 cm was discovered after the driver seat heating had been switched on a BMW x3 e83 2007 (a driver coat was also damaged). The car is no longer covered by warranty. The hole is located in the left waist support cushion. It can be noticed that the heater is glowing, sparkling and overheating in this particular place.